{"id":15521,"date":"2020-09-21T12:00:38","date_gmt":"2020-09-21T12:00:38","guid":{"rendered":"https:\/\/spartacus.gayguide.travel\/blog\/?p=15521"},"modified":"2020-10-15T07:50:10","modified_gmt":"2020-10-15T07:50:10","slug":"kisses-burgers-and-bigotry-homophobes-etch-against-fast-food-advertising","status":"publish","type":"post","link":"https:\/\/spartacus.gayguide.travel\/blog\/kisses-burgers-and-bigotry-homophobes-etch-against-fast-food-advertising\/","title":{"rendered":"Kisses, burgers and bigotry: Homophobes rage against fast food advertising"},"content":{"rendered":"<p>When two mascots kiss, the intolerants boil with rage. That&#8217;s what happened in Finland, where fast food giant Burger King installed billboards to celebrate Helsinki Pride Week 2020. The message of the advertisement: Love conquers all. Arch-conservatives are upset about this and claim that gay kisses have nothing to do with love &#8211; but with perversion.<\/p>\n<p>The advertisements were distributed during Pride Week in the Finnish capital, as well as in newspapers and inside the restaurants. The posters depict a tender kiss between the two mascots, whose respective fast food giants are linked by decades of competition. But love is stronger than hate &#8211; a message that was very well received in social media. Apart from the eternal critics who accused the company Pinkwashing(1), of course.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-wrap\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Proud to see Burger King Finland as the official partner of The Helsinki Pride. Even more proud of our 100% Corporate Equality Index. Congrats to Kaisa from the BK Finland team for such a beautiful execution. <a href=\"https:\/\/twitter.com\/HRC?ref_src=twsrc%5Etfw\">@HRC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/helsinkipride2020?src=hash&amp;ref_src=twsrc%5Etfw\">#helsinkipride2020<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/helsinkipride?src=hash&amp;ref_src=twsrc%5Etfw\">#helsinkipride<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/loveconquersall?src=hash&amp;ref_src=twsrc%5Etfw\">#loveconquersall<\/a> <a href=\"https:\/\/t.co\/lmQD4Waepz\">pic.twitter.com\/lmQD4Waepz<\/a><\/p>\n<p>&mdash; Fer Machado (@fer_machado123) <a href=\"https:\/\/twitter.com\/fer_machado123\/status\/1304040445866053635?ref_src=twsrc%5Etfw\">September 10, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<h2>Burger King wanted to &#8220;show that love always wins&#8221;<\/h2>\n<p>The chain&#8217;s brand manager, Kaisa Kasila, said in a statement that Burger King has always stood for equality, love and the right of everyone to be as they are.<\/p>\n<p>&#8220;We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins. And we know McDonald\u2019s stands for the values we stand for, too.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<h2>Did Burger King sell itself &#8220;to the sexual agenda of the left&#8221;?<\/h2>\n<p>&nbsp;<\/p>\n<p>At least that&#8217;s what opponents of the campaign claim &#8211; the usual mix of arch-conservatives, right-wing radicals and homophobes, who probably had to speak out to underline the campaign&#8217;s message: Love will &#8211; because love, unfortunately, has to &#8211; overcome everything in the end.<\/p>\n<p>That was too much for Peter LaBarbera &#8211; a man who is obviously very angry with the world. He is a member of the homophobic organisation &#8220;Americans for Truth About Homosexuality&#8221; and accused Burger King of not wanting to sell burgers and fries with its advertising, but instead to distribute the &#8220;perversion and sexual agenda of the left&#8221;.<\/p>\n<div class=\"video-wrap\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/hashtag\/Left?src=hash&amp;ref_src=twsrc%5Etfw\">#Left<\/a>&#39;s Mainstreaming of Perversion Is a Never-Ending Downward Spiral: &quot;<a href=\"https:\/\/twitter.com\/BurgerKing?ref_src=twsrc%5Etfw\">@BurgerKing<\/a>&#8211;<a href=\"https:\/\/twitter.com\/hashtag\/Finland?src=hash&amp;ref_src=twsrc%5Etfw\">#Finland<\/a> Uses Mascot to Market Homosexual Perversion&quot; (as they corrupt innocent children). From <a href=\"https:\/\/twitter.com\/onenewsnowcom?ref_src=twsrc%5Etfw\">@onenewsnowcom<\/a> and AFTAH:<a href=\"https:\/\/t.co\/3Clobl7TB4\">https:\/\/t.co\/3Clobl7TB4<\/a> <a href=\"https:\/\/t.co\/FTDzuPSJve\">pic.twitter.com\/FTDzuPSJve<\/a><\/p>\n<p>&mdash; Peter LaBarbera (@PeterLaBarbera) <a href=\"https:\/\/twitter.com\/PeterLaBarbera\/status\/1306213984241152004?ref_src=twsrc%5Etfw\">September 16, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>He explained to the evangelical news network OneNewsNow:<\/p>\n<p>&#8220;This is not about love. This is about perversion. And the question is, will cultural Marxism and sexual perversion conquer truth and our Biblical Judeo-Christian values that have made America strong but are now under withering attacks by these leftists.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Pinkwashing: Pinkwashing refers to advertising strategies that only pretend to identify with the queer community &#8211; to promote companies, countries, products or organisations by portraying them as particularly tolerant.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When two mascots kiss, the intolerants boil with rage. That&#8217;s what happened in Finland, where fast food giant Burger King installed billboards to celebrate Helsinki Pride Week 2020. The message of the advertisement: Love conquers all. Arch-conservatives are upset about this and claim that gay kisses have nothing to do with love &#8211; but with perversion. <a href=\"https:\/\/spartacus.gayguide.travel\/blog\/kisses-burgers-and-bigotry-homophobes-etch-against-fast-food-advertising\/\"><\/p>\n<p><i class=\"showAllLink\">more&#8230;<\/i><\/p>\n<p><\/a><\/p>\n","protected":false},"author":19,"featured_media":15522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":""},"categories":[6,64,1,5],"tags":[],"_links":{"self":[{"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/posts\/15521"}],"collection":[{"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/comments?post=15521"}],"version-history":[{"count":11,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/posts\/15521\/revisions"}],"predecessor-version":[{"id":15848,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/posts\/15521\/revisions\/15848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/media\/15522"}],"wp:attachment":[{"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/media?parent=15521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/categories?post=15521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spartacus.gayguide.travel\/blog\/wp-json\/wp\/v2\/tags?post=15521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}