Tirol
Anyone flying with Air Berlin these days will be shown the surprising attractions of the Tyrolean Alps shortly before landing. The advert shows a guy equipped with a stately six-pack climbing a mountain peak and is thus a real eye-catcher.
Another current Tyrol campaign also shows boys in the wild – but one can only hope that the “Bathing boys” printed in the magazine of Süddeutsche Zeitung, will not be misunderstood.
The adverts for Tyrol always attract attention. And there is plenty to discover in the Austrian province – summer and winter alike. In addition to the cities of Innsbruck, Kufstein and Kitzbühel, the mountain ranges of Karwendel, Hohe Tauern and Silvretta as well as Zillertal and Kitzbühel Alps are ideal locations for hiking and skiing.
www.tirol.at
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