All information and offers are now also available in Spanish and Portuguese. The airline has been targeting the LGBT community since 2006, making it one of the pioneers in the field of diversity marketing. American Airlines are responding to the growing importance of Latin American markets. “Latin America is making great progress in terms of respect, acceptance and the integration of gays and lesbians,” says Sam Santiago, manager at American Airlines. “By opening new horizons and destinations, offering improved service and more languages, we hope to accelerate this process for LGBT travellers.
American Airlines serves 260 airports in over 50 countries including its subsidiaries American Eagle and American Connection. As a founding member of Oneworld alliance, the airline cooperates i.a. with Qantas, Iberia, British Airways and Air Berlin.
www.aa.com/rainbow
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